Go-To-Market Economics • 100% Free
Startup Customer Acquisition Cost (CAC) Calculator
Compute blended and paid acquisition costs to verify go-to-market unit economics.
Acquisition Expenditure
Brand, PR, content, SEO tools, and performance campaigns.
BDR/SDR salaries, commissions, demo tools & CRM seats.
Direct ad spend on Google, Meta, LinkedIn, etc.
Blended Fully-Loaded CAC
₹5,000
Per paying customer (Sales + Marketing)
Total Acquisition Spend
₹5,00,000
Across 100 new customers
CAC Component Breakdown
Marketing CAC
₹3,000
Sales CAC
₹2,000
Paid Ads CAC
₹1,800
Formulas & Methodology
Blended CAC
CAC = (Marketing Spend + Sales Spend) ÷ New Customers
Paid CAC
Paid CAC = Direct Ad Spend ÷ Paid Customers Acquired
Payback Period
Payback Months = CAC ÷ (ARPU × Gross Margin %)
Frequently Asked Questions
How do you calculate Customer Acquisition Cost (CAC)?
CAC = Total Sales and Marketing Expenses ÷ Total Number of New Customers Acquired during the period.
Was this tool helpful?
Your feedback is anonymous and helps us improve India Utility Hub.